IAPNM 2023 conference (5-7 July, 2023, Veszprém/Hungary) - Extended submission deadline
Extended submission deadline – 15 March, 2023
Dear Researchers,
In 2023 the University of Pannonia, Faculty of Business and Economics will host the international representatives of the nonbusiness – public and nonprofit – marketing research. The 2023 congress on one hand continues the more than 20-year-old tradition of the IAPNM, and on the other hand it integrates into the Veszprém-Balaton 2023 European Capital of Culture programme series. ECoC and nonbusiness marketing are interconnected in several threads.
We can think, for example, of the marketing of cultural activities, which is detached from the for-profit sphere in many areas, but the ECoC programme itself carries a lot of nonbusiness content, such as the community building, contributing to the connection of fragmented social strata; the volunteering, by involving the community to help residents of the region to gain new experiences; the tradition, supporting project development with the awareness of local cultural values; the innovation, stimulating cultural demand in the area; and the sustainability, by implementing developments in the long-term environmental interest of the region.
Choosing ECoC as the focus of the congress, all thoughts on marketing culture are welcome. And, of course, culture in its broadest sense. This includes the marketing of cultural products that are not purely for-profit at one end of the scale, up to the protection of the cultural traditions of a region, for example, through public support for tourism. And, of course, in addition to the congress's theme note, we welcome the presentation of any research findings that will help us better understand how public and non-profit actors work, and even their collaboration with the for-profit sphere for positive social goals. At the congress in Veszprém, we hope to get closer to a better understanding of the mechanism of action of nonbusiness marketing through exciting track discussions. So, we are waiting for the empirical results of fellow researchers.
Beyond its significance, the congress is a festive event for us, as the young Faculty of Business and Economics of the University of Pannonia in Veszprém is going to celebrate the 20-year anniversary of its foundation in 2023. Representatives of marketing education, marketing research and the marketing profession are welcome to attend the congress in the City of Queens, Veszprém. On behalf of the Organizing Committee, we will do everything we can to make the 22nd IAPNM Congress a successful and memorable event.
For more information, please visit the conference website: https://iapnm2023.gtk.uni-pannon.hu/
Looking forward to welcoming you in Veszprém, European Capital of Culture!